Our Approach
Leadership Communication as a Strategic Capability
Cotterson Advisors is grounded in the belief that persuasive communication is a central component of leadership.
Our advisory approach is deeply influenced by the work of Myles Martel, Ph.D., one of the world’s premier leadership communication advisors, creator of the Martel Method, and former debate advisor to President Ronald Reagan. His work centered on a foundational principle:
“Persuasive communication is the linchpin of leadership influence.”
Early in her professional development, Lauren trained under Dr. Martel and experienced firsthand his strategic and highly personalized approach to leadership communication—one grounded not only in message development and presentation skill, but in the deeper work of helping leaders strengthen credibility, presence, culture, and influence.
From that experience, Lauren developed a lasting understanding that leadership communication is not performance. It is a strategy that drives real-world results.
Today, Lauren carries Dr. Martel’s philosophy and work forward through Cotterson Advisors, working with leaders to:
Build credibility
Align people around direction
Navigate resistance and scrutiny
Strengthen culture and trust
Influence decisions when outcomes matter most
Whether driving organizational change, aligning strategic direction, preparing for a defining moment, or strengthening leadership presence and platform, Lauren brings the experience, judgment, and strategic sophistication to elevate leadership communication when it matters most.